French hospitality group Accor recently wrapped up a month-long sales and marketing promotion campaign in China, featuring a distinctive approach to program design, media planning and creative distribution via top digital platforms, including ones owned by Alibaba and Tencent. Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.